THE IMPACT OF BCOS RADIO CAMPAIGN ON DOMESTIC VIOLENCE IN OLUYOLE, LOCAL GOVERNMENT AREA OF OYO STATE

The aim of this study is to examine the Impact of Mass Media in Campaign on Domestic Violence in Oluyole. Using Democratic Participant Theory, Uses and Gratification Theory, and Social Presence Theory The sample size for the study was 150 using simple random sampling techniques as the sample procedure; the study obtained data through primary source of information with a structured questionnaire. The data analysis was done using statistical tools such as simple percentage. The basis of the findings reveals that forced abortions, marital rape, dowry related abuses as well as sexual harassment are the nature of domestic violence among the women and girls in Oluyole Local Government Area of Oyo State. The study also shows that the role of the BCOS radio in the fight against domestic violence among the women and girls in Oluyole Local Government Area of Oyo State is to support advocacy, to create awareness on domestic violence, to help in community mobilization as well as to combat violence through primary prevention. Also, the study shows that BCOS radio gave adequate campaign to the rising domestic violence against women in Oluyole Local Government Area of Oyo State to high extent. The study shows that BCOS radio follow up domestic violence cases in Oluyole Local Government Area of Oyo State through the frequency of their campaign to high extent. The study also shows that BCOS radio campaign influence Domestic Violence in Oluyole Local Government Area of Oyo State positively. The study concluded that mass media campaign influences Domestic Violence in Oluyole Local Government Area of Oyo State positively.