PUBLIC PERCEPTION OF COMMUNICATION CHALLENGES AMIDST HIGH COST OF LIVING

This study explored the interaction between the high cost of living and communication barriers in Nigeria, particularly focusing on Ogun State. Understanding the public perception of these issues is crucial as it sheds light on their broader implications for social cohesion, economic stability, and public health. The primary objective was to examine how rising living costs affect the communication habits and expenses of Nigerian citizens, assess the challenges they face, evaluate the government's role in addressing these issues, and identify potential solutions to enhance communication access and affordability. A mixed-methods approach was employed, utilizing quantitative questionnaires and qualitative interviews to gain comprehensive insights into the participants' experiences. Findings reveal that citizens are adjusting their communication habits due to increasing living costs, leading to widespread dissatisfaction with the quality of services. The public expresses a strong expectation for government intervention not only to reduce communication-related costs but also to improve infrastructure and service delivery. The study highlighted that the inadequacies in communication infrastructure, particularly in rural areas, significantly hinder both personal communication and business operations. The implications suggest a pressing need for governmental and telecom provider action, including subsidies and regulatory improvements, to ensure that communication remains accessible and affordable, which is essential for individual livelihoods and overall economic activity.