THE EFFECT OF SALES FORCE AND WORKERS’ MOTIVATION ENHANCE PRODUCTIVITY IN SMALL SCALE INDUSTRY A STUDY OF MC PLASTICS LIMITED, KANO

ABSTRACT Salesforce motivation is one of the most important factors affecting human behavior. Motivation not only affects other cognitive factor like perception and learning but also affects total performance of an individual in an organization setting. This is the reason why managers should attach great importance to motivation in organization. Therefore, this study examined the effect of salesforce and workers’ motivation enhance productivity in small scale industry. The study employed both primary and secondary method of data collection with 100 employees of MC Plastics Limited, Kano as sample size for the study, while secondary source used comprises of related literature on the study through journals, internet and textbooks. Statistical package for social sciences (SPSS, version 21) was used to analyze the data. The study reviewed the necessary literature related to the study. The findings of the study revealed that employee motivation and workers’ productivity should be regarded as ongoing, everyday practice in MC Plastics Limited, Kano. If management of MC Plastics Limited, Kano do not clearly assume the necessity to improve their productivity, they will not be able to take advantage of all available resources, not only the technological resources, but also of the capacities and qualifications of the human resources. The study recommended among others that management of MC Plastics Limited, Kano should be dedicated towards understanding reward and recognition needs of their staff as well as competence of their staff.