RELEVANCE OF TWITTER, INSTAGRAM, FACEBOOK TO SECRETARIAL PRACTICE IN THE CONTEMPORARY OFFICE (CASE STUDY OF LADOKE AKINTOLA UNIVERSITY OF TECHNOLOGY, OGBOMOSO, OYO STATE)

This study focused on relevance of twitter, instagram, facebook to secretarial practice in the contemporary office. Case study of Ladoke Akintola University of Technology (LAUTECH), Ogbomoso, Oyo State. The population of the study comprised 70 secretaries and administrative officer in the institution. For the purpose of collecting information, various literature and textbooks were consulted. Also a well structured questionnaire was constructed, administered on the subject. The frame work for data collection of the research work was built on three (3) research questions. (i) What are the relevance of twitter to meeting management in the contemporary office? (ii) What are the relevance of instagram to information management in the contemporary office? (iii) What are the relevance of facebook to office management in the contemporary office? The questionnaire was distributed by hand. Responses to the research questions were analyzed using simple mean method. The findings revealed that offices uses instagram to share visually appealing infographics, announcements, or updates for both internal and external audiences. Based on the findings, the study concluded that Twitter facilitates real-time communication, event promotion, and feedback collection, enabling secretaries to manage meetings, engage stakeholders, and disseminate updates effectively. Instagram, with its visual appeal, allows secretaries to manage internal and external communication creatively through infographics, training materials, and event highlights. It was recommended that secretaries should receive training to effectively use platforms like twitter, instagram, and facebook for professional purposes, focusing on tools that enhance communication, information management, and branding.