THE INFLUENCE OF INSTAGRAM CELEBRITIES' LIFESTYLE ON THE ATTITUDE AND SOCIAL BEHAVIOUR OF AAUA STUDENTS.
Abstract
This study is based on the influence of instagram celebrities' lifestyle on the attitude and social
behaviour of AAUA students. are to know identify the exposure level of Adekunle Ajasin
University Akungba students to instagram celebrities fashion lifestyle and to ascertain the factors
that contribute to the influence of Instagram celebrities fashion style on AAUA students. The study
adopted survey design. The instrument of data collection used was the structured questionnaire,
distributed to a sample size of 378 AAUA students out of approximately 15,000 students. The
simple random sampling technique is sampling techniques used in this study. One theory was
adopted in the study, namely: Social learning Theory. The data gathered was thereafter analysed,
presented and interpreted using the descriptive data analysis technique; by presenting the data in
tables. The findings of results of the study showed that the AAUA students are exposed to
celebrities fashion lifestyle on Instagram. The majority of respondents admitted that their exposure
to instagram celebrities' fashion lifestyle has an impact on their area of fashion decision making.
This project therefore recommend that celebrities should use the influence they have on their
followers by dressing more decently and positively to impact positivity, Instagram celebrities can
embrace local clothing in a bid to promote local fabric and clothing made within the nation, and
students should tone down the level for which they mimic Instagram celebrity fashion lifestyle.
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