INFLUENCE OF BIG BROTHER NAIJA REALITY TELEVISION SHOW ON ABIA STATE UNIVERSITY STUDENTS MORAL BEHAVIOUR
Abstract
ABSTRACT
The study analyzed Big Brother reality television programme. Data were also generated with 22 items self-developed questionnaire with reliability of 0.81 established. The instruments was administered on 388 respondents drawn from four different departments in Abia State University using a sample random sampling technique. The result show that Big Brother reality television show has a strong influence of the moral behavior of the students of Abia State University. This was discussed in line with the study objectives. The study concluded that Big Brother reality television programme have serious influence on the audience members as they desire to be like the people they watch on the programme. Again to a great extent, many Big Brother reality television audience believe that what they watch in the programmes are real life stations and not more acting. Therefore it was recommended, among other things that since Big Brother reality television programme enable audience members to learn things about others when they watch contestants in the programme, producers must ensure that Big brother naija reality television programmes aired in television stations are those capable impacting positively on the lifestyle of University students especially Abia State University students.
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