TRADITIONAL MEDIA AND POLITICAL ENLIGHTENMENT CAMPAIGN IN IKOT EKPENE LOCAL GOVERNMENT AREA
Abstract
This work was aimed at traditional media and political enlightenment campaign in Ikot Ekpene local government area. The sample was selected from the population of all members of the internal public (staff) and external public (customer), Uyo. Two thousand six hundred (2600) questionnaires were administered to them, and only three hundred and fifty (350) were successfully retrieved. The data generated from the questionnaire were analysed using frequency tables, simple percentage and descriptive method. The results of the analysis showed that traditional media have significance effect on political enlightenment campaign in Ikot Ekpene local government area, Local government should partner with community radio and TV stations to create programs that address political awareness, civic responsibilities, and the importance of voting.
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