ABSU STUDENTS PERCEPTION OF THE INFLUENCE OF SUNLIGHT DETERGENT ADVERTISING ON STUDENTS PURCHASING PATTERNS
Abstract
Abstract
The core objective of this study was to examine ABSU students Perception of the influence of sunlight detergent Advertising on students purchasing patterns. Aside from a thorough conceptual examination and empirical studies, the research foundations were Uses and Gratifications and Hierarchy of effects Theories. By enticing consumers to purchase products, advertising has altered purchasing power. The research method used in the study was survey. The descriptive statistics (Frequency and Percentage) method was used to analyze the given data. According to the research. It was advised that advertisements be free of deception so that students may make the best decision. Advertising and marketing students should pay close attention to Integrated Marketing Communication (IMC) in order to ensure among other things, that they comprehend new media.
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