INFLUENCE OF CREATIVITY SKILL ON SECRETARIES’ JOB PRODUCTIVITY IN AN ORGANIZATION

This study examined the influence of creative skills on the performance and job productivity of secretaries in an organisational setting. The growing demand for efficiency, innovation, and adaptability in modern office environments has made creativity an essential competency for secretaries. The study was guided by three research questions and data were collected using a structured questionnaire consisting of seventeen (17) items administered to secretaries within the selected organisation. A descriptive survey research design was adopted, while the mean and standard deviation were used to analyse the responses. Findings revealed that various creative skills—such as innovative thinking, creative problem-solving, communication creativity, digital creativity, and time-management creativity—are highly applicable to secretarial roles. The study also showed that secretaries’ performance in relation to organisational standards improves significantly when creative skills are applied, particularly in areas such as professionalism, record management, punctuality, task accuracy, and adherence to administrative procedures. Furthermore, results indicated that creative skills have a substantial influence on secretaries’ job productivity by enhancing their ability to multitask, complete tasks efficiently, adapt to workplace demands, and contribute positively to organisational goals. The study concludes that creative skills are crucial drivers of job effectiveness and productivity among secretaries, and recommends that organisations should encourage continuous creative skill development through training, collaborative learning, and supportive work environments. Creative competencies, when fully harnessed, significantly enhance the performance and overall productivity of secretaries in modern organisations.