AN INVESTIGATION OF THE RELATIONSHIP BETWEEN SOCIAL MEDIA AND PEER RELATION ON ACADEMIC PERFORMANCE AMONG UNDERGRADUATE STUDENTS OF BAYERO UNIVERSITY, KANO

The study examined relationship between social media and peer relation on academic performance among undergraduate students of Bayero University, Kano. Five objectives, two corresponding research questions and three hypotheses guided the study. One of the objectives is to find out the extent of peer relation influence in the usage of social media among undergraduate students of Faculty of Education Bayero University Kano. The study employed descriptive survey design. The population of the study comprised of 200 and 300 of faculty of education full time undergraduate students in the Bayero University, Kano in 2023/2024 academic session with the total number of one thousand five hundred and twenty five (1525). Three hundred and six (306) samples were selected to serve as sample of the study. A self-designed questionnaire is developed to generate responses from the respondents of this study. The instrument is titled “Social media, peer influence and academic performance of students Questionnaire and it is faced and content validated and was found to be reliable at 0.73. The data collected was analyzed using Mean, standard deviation, Chi-square, t-test and Analysis of variance. The findings of the study revealed that there is a great use of social media among undergraduate students of faculty of education Bayero University, Kano. There is an excessive peer influence of social media usage among under graduate students of faculty of education of Bayero University Kano. Based on the findings of the study it is recommended among others that University Students should decrease their use to social media and give careful consideration to their academic studies. Students, particularly those ready to record enormous scholarly achievement should guard themselves against the successive utilization of social media