UTILIZATION OF SOCIAL MEDIA BY OFFICE WORKERS IN BUSINESS OFFICES IN IDAH, KOGI STATE
Abstract
This study was carried out to determine the extent of utilization of social media by office workers in business offices in Idah, Kogi State. Survey design was adopted for the study. To guide the study, four research questions and two null hypotheses were formulated. The population for the study was made of 121 office workers working in various organizations in Idah L.G.A. Structured questionnaire was used for data collection. 121 copies of questionnaire were distributed; while 100 copies representing 82.64% were returned. Data collected were analyzed using Mean and t-test statistics. Based on the analysis, the following findings were made: Facebook is highly used by office workers in business offices in Idah for: informal communication, professional networking, and participation in work-related groups or forums; WhatsApp is used for: disseminating instructions, updates, and engaging in real-time communication with team members; Instagram is used for: personal entertainment or brand visibility, particularly those in marketing and creative roles; X (former Twitter) is used for: monitoring trends, following industry news, and engaging in topical discussions relevant to their sectors. The t-test analysis revealed that there is no significance difference between the mean responses of male and female office workers on the extent of utilization of Facebook and WhatsApp in business offices in Idah Kogi State. Based on the findings the following recommendations were made: business managers should create an opportunity to help staff to use Facebook, WhatsApps; Instagram and X for the enhancement of office functions.
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