QUALITY CONTROL AND ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF SELECTED MANUFACTURING FIRMS IN IKOT EKPENE)

This study focused on effect of quality control and organizational performance using selected manufacturing firms as a case study. To accomplish the research objectives, the study adopted the survey research design. The Taro Yamane sampling technique was used to determine the sample size for the study while convenience sampling technique was used to select fifty (50) respondents as sampling technique for the study. Instrument used for the study was a self-developed questionnaire and the forms were personally administered by the researcher. Research questions and hypotheses were formulated to guide the study. Data were analyzed using simple percentages and chi-square (2) statistical tool. The study revealed that there is significant effect of quality control on customer loyalty. This study also revealed that there is significant effect of quality control on customers satisfaction. The study further revealed that there is significant effect of quality control on customers buying behaviour. Also the study revealed that there is significant effect of quality control on customer patronage. Finally, the study revealed that there is significant effect of quality control on customers life time value. The study recommended as follows: enterprises should use quality control mechanism to rebrand and repackage their products so as to stimulate consumer buying behaviour. Firms should appraise their quality control mechanism from time to time so as to achieve life time value (LTV) objectives from the customers