SOCIAL ACCOUNTING AND PERFORMANCE EVALUATION IN NIGERIA MANUFACTURING SECTOR

ABSTRACT This study investigated social accounting and performance evaluation inn Nigeria manufacture aector with particular reference to Guinness Nigeria Plc, the study specifically evaluates the impact of social accounting reporting on the profitability of Guinness Nigeria Plc, and specifically access the impact of social accounting information on firms return on assets. The study is empirical and ex-post facts techniques was adopted using regression analysis to analyze the data. Results show that there is significant relationship between social accounting reporting and the profitability of Guinness Nigeria Plc, and that there is significant relationship between social accounting reporting an firms return on assets. Based on findings, he study recommends that management of complains in Nigeria should try as much as possible to be proactive in their approach to social responsibility issues rather being reactive in order to avoid business distraction from their lost communities: that management should create a unit or department within their firms that will be responsible for the social responsibility programmes which should ensure that their social responsibility polices are adequately implemented; and that Nigeria firms should try as much as possible to comply with government laws regarding business regulation in the country. It is also recommended that management should continue support CSR activities because any organization that does not invest much in corporate social responsibilities its long run existence is threaten.