EVALUATING THE EFFECTIVENESS OF PUBLIC RELATIONS IN UNITED BANK FOR AFRICA PLC, OSOGBO
Abstract
This study evaluates the effectiveness of public relations in United Bank for Africa Plc, Osogbo. Public relations plays a vital role in building corporate image, managing communication, and maintaining relationships with stakeholders. Using a survey research design, data were collected from customers and staff of the bank. The findings reveal that effective public relations strategies contribute significantly to customer satisfaction, brand reputation, and organizational growth. The study concludes that strong public relations practices enhance trust and loyalty among customers. Recommendations include continuous engagement with stakeholders and adoption of modern communication strategies.
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