DIGITIZATION OF NIGERIA TELEVISION AUTHORITY (NTA) AND ITS IMPACT ON STATIONS’ PERFORMANCE

This study examined digitization of Nigeria Television Authority (NTA), Osogbo and its contribution to station’s performance. The purpose of this study is to examine whether digitization contribute to development of broadcasting as well as to verify whether digitization of broadcast enhance better performance of broadcast industry in Nigeria. The study adopted the Diffusion of Innovations Theory and Technological Determinism Theory. Quantitative (survey) method of data collection was employed. The study used quota sampling method of non-probability sampling technique of which 100 copies of questionnaires were administered to respondents who were randomly selected among the staff of Nigeria Television Authority (NTA), Osogbo. It has been discovered through the findings in this research that digital television gives a higher image quality than analogue. It was also revealed that there is difference in sound quality between a digital television and analogue television. Finally, it was revealed from the findings that digitization is technological innovations that change the scope of radio and television broadcasting in this country and beyond. It was therefore recommended that Government must provide policy direction and possibly put in place a subsidy that will enable lower market segments to acquire the digital receivers that will enable them to acquire digital television. Keywords: Digitization, Television, Broadcast Media, Television Station, Performance