IMPACT OF FIRM CHARACTERISTIC ON FINANCIAL PERFORMANCE OF LISTED NON-FINANCIAL FIRMS IN NIGERIA

ABSTRACT The study seeks to examined the impact of firm characteristic on non-financial performance listed firms in Nigeria. The secondary data were collected from the non-financial performance sub- sector annual reports via internet and some from Securities and Exchange Commission. The study used ex-post factor research design. The population of this study consist all listed non-financial firm under Nigeria Group Exchange (NGX). The method of data analysis involved the use of descriptive statistics and inferential statistics. The method used for analysis involve used of descriptive Statistic, correlation and multiple regression model. The findings indicate that leverage, firm size, and liquidity all play significant roles in influencing the financial performance of listed conglomerates in Nigeria. There is a positive relationship between leverage and return on assets, suggesting that higher leverage can enhance firm performance. Firm size also positively impacts performance, highlighting that larger firms tend to perform better financially. Additionally, liquidity has a significant effect, with its levels being crucial in determining financial outcomes, although the relationship appears to be complex. The study recommends that firms should prioritize long-term strategic planning to leverage the benefits of firm age and sustain performance growth.