IMPACT OF PRICING STRATEGY ON ORGANIZATIONAL PERFORMANCE A CASE STUDY OF 7UP BOTTLING COMPANY PLC, KANO PLANT
Abstract
This study examined the impact of pricing strategy on organizational performance with reference to 7up Bottling Company Plc, Kano Plant. The study adopted descriptive, cross sectional and correlational designs to explore if there is any relationship between pricing strategy and organizational performance. The study used the probability sampling of simple random. A self-administered questionnaire was used to obtain primary data from the field. The research instrument was validated using face and content validity and arrived at content validity index of above 0.90. The reliability of the study was also ascertained using Cronbach alpha coefficient above 0.90. The regression results revealed relationship between pricing strategy and organizational performance (sig. = 0.000), which revealed that 50.1% or (R2=0.501, p
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