RELEVANCE OF MARKETING ON THE GROWTH OF SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF LUFEM SYSTEM LIMITED, ADO EKITI, EKITI STATE)
Abstract
This research work is all about relevance of marketing on the growth of small scale industries in Nigeria, Lufem system limited, Ado – Ekiti is used as a case study, problems of the study. Furthermore the literature review of the project, such as the marketing mix (4ps) and (4cs), were fully explained and also examined how each of these management function relates to the study. Based on the empirical analysis of the study, it is suggested that firms should adopt market penetration strategy in order to aid growth and development
This study is divided into five chapters, the first chapter is the introductory aspect of the work while the second chapter talked about the literature reviews and other texts by different authors. The third chapter presentation and analysis of data the last chapter which is the chapter five emailed on the summary, conclusions and recommendation.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.