MARKETING INFORMATION SYSTEM (MIS) AND ORGANIZATIONAL DECISION IN MULTI-PRODUCT FIRMS IN KANO (POP-COLA NIGERIA LIMITED)

Marketing Information System is measured over a wide range of organisational decision dimensions including MDSS, MI and MR which are the keys and bedrock for successful information service delivery to organisation in their decision making processes. The main objective of this work is to determine the significant and positive relationship between MIS and Organisational decision in Pop Cola Kano State Nigeria. The study used purely primary data method for data collection in which questionnaire was used as the instrument for data collection and distributed to the respondents drawn from Pop Cola staff and some customers. A sample size of 380 respondents was chosen using Krejcie and Morgan (1970) table. The study is descriptive survey in nature and it used regression analysis in form of correlation as well as SPSS Version, 21 for data analysis, presentation interpretation and testing of hypotheses. The findings revealed that MIS is highly recognised as an important tool for organisational decision making. And there is positive significant relationship between MIS and organisational decision in Pop Cola Ltd Kano. Therefore, MDSS, MI and MR are significantly and positively related to organisational decision. Concludes that MIS is positively related to firm decision and recommended that MIS in firm information should be improved and maintained so as to enhance information delivery and decision.