EFFECT OF CORPORATE SUSTAINABILITY PRACTICES ON CONSUMER PERCEPTION. A CASE STUDY OF NIGER DELTA REGION.

This study investigates the effect of corporate sustainability practices on consumer perceptions in the Niger Delta Region. The Niger Delta, known for its rich natural resources and extensive industrial activities, particularly in the oil and gas sector, faces significant environmental and social challenges. Against this backdrop, companies operating in the region are increasingly pressured to adopt sustainable practices that align with global sustainability objectives and local development needs. The study employs a mixed-method research design, incorporating both quantitative and qualitative approaches to provide a comprehensive understanding of the relationship between corporate sustainability practices and consumer perceptions. Data will be collected through structured questionnaires administered to consumers and stakeholders, as well as semi-structured interviews with key informants. The findings of this research aim to contribute to the existing body of knowledge by shedding light on how corporate sustainability practices influence consumer attitudes and behaviors in the unique context of the Niger Delta Region. Additionally, the study holds practical implications for companies operating in the region, policymakers, and other stakeholders seeking to promote sustainable business practices and enhance stakeholder relationships.