THE INFLUENCE OF YOUTUBE INFLUENCERS’ CONTENT ON THE POLITICAL ATTITUDES OF HND 1 MASS COMMUNICATION STUDENTS OF THE POLYTECHNIC IBADAN
Abstract
Abstract
This study examines the influence of YouTube influencers’ content on the political attitudes of HND 1 Mass Communication students of The Polytechnic, Ibadan. The research seeks to identify the types of political content shared by YouTube influencers, the frequency of student exposure to such content, and the extent to which it influences their political views, participation, and decision-making. Using survey methodology, data will be collected from selected students and analyzed to draw meaningful conclusions. Findings from this study are expected to provide insights into the role of social media influencers in shaping political attitudes among young people.
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