EVALUATING THE INTEGRATION OF INFORMATION COMMUNICATION TECHNOLOGY (ICT) IN TELEVISION BROADCASTING IN NIGERIA: ISSUES, CHALLENGES, AND STRATEGIC SOLUTIONS (A CASE STUDY OF NTA, IBADAN)
Abstract
ABSTRACT
This research investigates the Integration of Information Communication Technology (ICT) In Television Broadcasting In Nigeria, focusing on the case study of NTA, Ibadan. Questionnaire was used to gathered data from the respondents. The key findings reveal that the majority of respondents were content producers accounted for 15.1%, journalists/reporters 19.4%, technical staff 17.2%, and managerial/executive positions 9.7%. A small percentage (2.2%) indicated other roles. The largest group (28.0%) had more than 15 years of experience, followed by 23.7% with 1 to 5 years, and 19.4% with 6 to 10 years.
The findings underscore the significance of addressing challenges, providing adequate training opportunities, and fostering a positive technological outlook to enhance ICT adoption in television broadcasting. By implementing the recommended strategies, NTA, Ibadan, and other television broadcasting stations in Nigeria can navigate the challenges and maximize the potential benefits of ICT integration, ultimately improving broadcasting efficiency and content quality in the industry.
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