FACTORS INFLUENCING SENIOR SECONDARY STUDENTS’ VIEWERSHIP OF EDUCATIONAL TELEVISION PROGRAMMES IN AKOKO SOUTH WEST, ONDO STATE, NIGERIA
Abstract
This study addresses the underutilization of educational television by senior
secondary students, a problem in resource-limited regions like Akoko South-West.
Its purpose was to examine the factors influencing viewership, guided by four
research questions and three hypotheses investigating socio-economic factors,
student exposure, and academic impact.
A descriptive survey design was employed, using a multi-stage sampling procedure
to select 120 respondents (100 students, 20 teachers) from four secondary schools.
Data were collected via a structured questionnaire and analysed using descriptive
statistics and t-tests at a 0.05 significance level.
Findings revealed that socio-economic and cultural factors significantly influence
viewership (t(99) = 5.053, p
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