LEADERSHIP STYLE AND EMPLOYEE PERFORMANCE: A STUDY OF SELECTED FIRMS IN ABA. ABIA STATE…
Abstract
LEADERSHIP STYLE AND EMPLOYEE PERFORMANCE OF
MANUFACTURERING COMPANIES IN ABA ABIA STATE.
1.1 Background to the Study
The success of a nation, society, government, organization, and employees is
totally linked to leadership. According to Ricketts (2005), leadership has played a
fundamental role in nearly every aspect of society. Kai (2013) stated that in the
operation of a company, leadership behaviors and leadership style have a decisive
influence on employee performance. According to Gupta, McDaniel, and Hearth
(2005), leadership establishes and transmits to employees at the organizational
level the overarching direction of the organization, such as establishing a better
understanding of effective employees' performance and future leader growth.
Leadership has gained a great deal of attention in both public and private
companies throughout the world as a result of globalization and technological
advancements, and there is a need for leaders to become more strategic in their
thinking when it comes to managing their organizations. According to Punnett
(2004), leadership is an important feature of all companies, but its role is becoming
more challenging as firms become more involved in globalization and
technological innovation. Any organization's strong or abysmal performance and
its employees, departments, and the smallest unit are laid before leadership. This
means that leadership cannot purge itself from the failure of organizations and their
employees since the leadership styles used by leaders influence the effective
performance of employees. For these reasons, most managers are changed or fired
for non-performance of their organization or team of employees. According to
Odumeru and Ogbonna (2013), this is due to the fact that leadership is a major
aspect that contributes significantly to the overall well-being of companies and
nations.
On the other hand, Employees are valuable assets of an organization and the
leaders of profitable companies place a high premium on increasing employees’
performance levels (Leigh, 2009). Leadership best practices are a powerful way to
enhance individual growth and development, employee performance, and
organizational productivity (McNeese-Smith, 1996). Many leadership models
differentiate two main types of leadership behaviours: task-oriented, which has a
strong focus on targets, close supervision, and control of subordinate actions, and
relationship-oriented behaviour, which focuses on sensitivity to individual and
group needs, care for group tensions and focus on harmonic working relations
(Euwema, Wendt and Van Emmerik, 2007). These leadership behaviours are also
referred to as directive and supportive leadership respectively (Northouse, 2013).
According to Adamaechi and Romaine (2002), leadership is very essential in any
kind of group or organization and it can mean the difference between success and
failure of any group or joint activity. Leadership is an important aspect in any
organization. The style that leaders of Universities adopt in the day-to-day running
of their activities will have impact on the human resources of such Universities. An
effective leader should be able to influence his or her followers to reach the goals
of the organization. According to Covey (2007), leadership is an interpersonal
process through which one person is able to influence the activities of individuals
or groups towards the attainment of given objectives within a particular situation
by means of communication. Different leadership styles may affect employees’
work performance, attitude and behaviours towards the organization. Mullins
(2005) defined leadership style as the manner that a manager chooses to behave
towards employee. Leadership style is the most prevalent factor that influences
employees’ attitudes and behaviours including organizational performance.
According to Chiang and Wang, (2012); and Clark, Hartline and Jones, (2009),
leaders have adopted various styles when they lead others in the organization. It is
important to note that different leadership styles exist for varying situations, human
beings, cultures, tasks and organizational goals. Therefore, this study investigated
the nature of relationship between leadership styles and employee performance in
manufacturing firm in Aba.
1.2 Statement of the Problem
Employee performance includes executing defined duties, meeting deadlines,
employee competency, and effectiveness and efficiency in doing work. Various
organizations need strong leadership styles that stimulate the employee
performance. Some organizations face the problems: poor innovation, low
productivity, inability to meet performance targets. This problem happen due to
lack of strategic interventions of specific leadership styles to the particular
situations was predicted as the problem at hand; this problem continuously affects
employee performance. That’s why study investigates the leadership style that
stimulates performance of employees.
1.3 Objectives of the Study
The broad objective of this study is to examine the nature of the relationship
between leadership style and employee performance. The specific objectives are:
1. To ascertain the nature of relationship between transformational leadership
and effectiveness.
2. To determine the nature of relationship between transactional leadership style
and sales volume.
1.4 Research Questions
1. What is the nature of relationship between transformational leadership and
effectiveness?
2. What is the nature of relationship between transactional leadership style and
sales volume?
1.5 Research Hypotheses
1. There is no significant relationship between transformational leadership and
effectiveness.
2. There is no significant relationship between transactional leadership style and
sales volume
1.6 Scope of the Study
The scope of this study is limited to Friesland Campinas WAMCO Nigeria Plc. and
Cadbury Nigeria Plc Aba, Abia State.
1.7 Significance of the Study
The following will benefit from this study:
The Organization: The present study will help the leaders in organization and
especially those in developing countries in general to answer the long standing
question of how to enhance employee performance by leaders through the adoption
of the right leadership style.
The Government: This study will provide understanding of the concept so as to
generate data and information that every planner could use in order to come up
with strategies, plans and designs that will strategically position them in the highly
competitive, diverse, and complex business environment that is experienced at
present.
The Academia: The notable significance of this study is the possibility that other
researchers may be able to use the findings in this study for future studies that will
create a huge impact on society. This study finding can be used for other findings
that might prove to be helpful in introducing changes to the business.
1.8 Organization of the Study
The study comprises of five (5) chapters for a better understanding of the study:
Chapter One: This chapter covers introduction, background of the study,
statement of the problem, objectives of the study, research questions, and
hypotheses, scope of the study, significance of the study, organization of the study
and definition of terms.
Chapter Two: This chapter looks at the review of related literatures which
comprises of conceptual review and profile of place of study.
Chapter Three: This chapter looks at methodology with which the researcher used
in this research study, research design, Collection of Data, Selection of Data,
Design and Administration of Questionnaire, Population, Sample size
determination, Sampling Techniques, Operational Measures of Variables, Data
Analysis Techniques.
Chapter Four: This chapter comprises of the actual presentation of data in tables,
its analysis, interpretation and testing of hypotheses to ascertain its level of
acceptance and analytical summaries.
Chapter Five: This is the last chapter and it comprises of the findings of the study,
conclusion, recommendations and limitation of the study.
1.9 Operational Definition of Terms
Leadership Style: This relates to the manner and approach of providing direction,
implementing plans and motivating group of people to achieve goals.
Transformational Leadership Style: This is a leadership approach that causes
change in individual and social systems.
Transactional Leadership Style: This is a leadership where managers give
employees something they want in exchange for getting something they want.
Employee Performance: This is how well a person executes their job duties and
responsibilities.
Effectiveness: Effectiveness is defined as the degree to which something is
successful in producing a desired result; success.
Sales Volume: This is the measure of how many products a company sells. It's the
number of items a business sells over a specific accounting period, whether per
month, per quarter or per year.
References
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CHAPTER TWO
REVIEW OF RELATLED LITERATURE
2.1 Conceptual Review
2.1.1 The Concept of Leadership Style
Leadership as a concept is dynamic, flexible, and complicated, and no universally
accepted definition has emerged (Peretomode, 2012). According to Eze (1982),
leadership is a relational concept that involves both the influencer and the person
being influenced. There can be no leader without followers, and the factors that
interact to make an effective leader include not only the abilities and features of the
group he is leading but also the features of the circumstance in which he is leading.
This idea encompasses not just eagerness to work but also zeal and confidence
(Igbaekemen, 2014). According to Asika (2004), leadership is the process of
persuading individuals to direct their efforts toward the achievement of a specific
goal or goals. According to Armstrong (2002), leadership is the practice of
persuading and encouraging others to work energetically toward achieving goals.
According to Lawal (1993), leadership is the process of persuading others to work
voluntarily and confidently toward an organizational goal. According to McGowan
and Miller (2004), leadership is about both the leaders and the interactions between
the many leaders in the company. Leadership in an organization is a crucial aspect
in increasing people's interest and commitment to the origination (Obiwuru, Okwu,
Akpa, & Nwankere, 2011). It assists employees in achieving their company goals;
it promotes followers to be expressive and adaptable to new and improved methods
and changes in the environment (Azka, Tahir, Aslam, & Syed, 2011). Mills (2005)
stressed that strong leadership helps a nation in times of crisis and makes corporate
companies successful. According to Warrick (1981), leadership has power over
interpersonal, material rewards, and punishments that frequently shape employee
behavior and affect performance, motivation, attitude, and self-image, potentially
in a favorable or negative way.
On the other hand, Leadership styles refer to the pattern of leaders ‘behavior that
characterize a given leader or various patterns of behavior favored by leader during
the process of directing and influencing workers.
It can also be define as the behavioral pattern or methodology that a leader adopts
to manage his subordinates is termed leadership style (Wahab, 2010). Different
leaders relate and communicate with their subordinates in a certain way to get them
to perform exceedingly to a specific task for the overall welfare of the organization
(Hersey & Blanchard, 2013). A leader's method to bring out the best from his
subordinates to perform beyond their capacity is the tagged leadership style.
Different leaders have different ways or methodology that works for them.
However, scholars have argued that leadership style can either hinder or promote
subordinates' job performance and organizational commitments, so scholars have
warned that leaders should be careful when administering their style of leadership
to the subordinates as it can it make or mare their performance (Marturano &
Gosling, 2016).
2.1.1.2 Types of Leadership Style
Leadership style can be divided into the following:
2.1.1.2.1 Transformational leadership style
Burns (1978) defined transformational leadership as a process that occurs when
one or more persons engage with others in such a way that leaders and followers
raise one another to higher levels of motivation and morality. The four dimensions
of transformational leadership are: Idealized influence, which deals with building
confidence and trust; inspirational motivation, which deals with motivating the
entire organization; intellectual stimulation, which involves arousing and changing
followers’ awareness of problems and their capacity to solve those problems; and
individualized consideration, which involves responding to the specific, unique
needs of followers to ensure they are included in the transformation process of the
organization. These four dimensions enable leaders to behave as strong role models
fostering followers’ transformation into more successful and productive individuals
(Hay, 1995). Inspirational motivation, idealized influence, individual consideration
and intellectual stimulation are the key dimensions of transformational leadership
(Avolio, Zhu, Koh and Bhatia, 2004). Transformational leaders are suggested to
promote intellectual development, confidence, team spirit and enthusiasm among
the followers, thereby encouraging followers to be more focused on collective
wellbeing and achieving organizational goals (Aydin, Sarier, and Uysal, 2013; Cho
and Dansereau, 2010). Transformational leadership behaviours are influential in
motivating employee change and transforming them to be more aware of task
outcomes, activating their highest order needs and stretching them beyond their
own self-interest for the benefit of the organization (Bass and Avolio, 1990).
According to Avolio, Walumbwa and Weber (2009), transformational leadership
approach is behaviours that transform and inspire followers to perform beyond
expectations while transcending self-interest for the good of the organization.
Transformational leaders are socially and emotionally intelligent; they are inspiring
(McKee 2014), charismatic, know how emotions affect them and how they should
use their emotions and their vision to increase excitement, optimism and
inspiration among employees. As suggested by Jin (2010), transformational
leadership integrates the elements of empathy, compassion, sensitivity, relationship
building, and innovation. According to Aldoory and Toth (2004), transformational
leadership includes the elements of participative decision making and sharing of
power. Gibson, Ivancevich, Donnely and Konopaske (2012), explained that
transformational leaders have the ability to inspire and motivate followers to
achieve results greater than originally planned by reinventing the entire philosophy,
system and culture of the organization.
Yukl (1989) describes transformational leadership as the process of effecting
fundamental changes in the attitudes and assumptions of organization members and
establishing a commitment to the organization's mission and objectives (Kent &
Chelladurai, 2001). According to Martin (2015), this approach is about forging
relationships among people and effecting actual meaningful change by stressing
principles and generating a common vision among everyone in the business.
According to Abbas and Ashgar (2010), transformational leadership is a style that
improves the level of dedication and motivation for people to work for the success
of the organization regardless of their personal interests. According to Wang and
Howell (2010), transformational leadership is primarily concerned with individual
and group-level development. This leadership style has been extensively
researched, has intuitive appeal, is process-focused, has an expansive leadership
view (thus providing a broader view of leadership that supplements other
leadership models), emphasizes follower (thus emphasizing followers' needs,
values, and morals), is a very effective form of leadership, and is the most popular
(Suresh & Rajini, 2013).
2.1.1.2.2 Autocratic Leadership Style
Nwankwo (2001) and Enoch (1999) define autocratic leadership as a style in which
productivity is prioritized over any human concern and decisions are made solely
by the leader. According to Okumbe (1998), this leadership style is task-oriented,
and workers are employed as a machine to achieve productivity and organizational
goals and improvements. A worker is expected to follow instructions without
inquiry, and there is little or no group participation in decision-making or good
communication between the leader and employees. Dubrin (1998) defined
autocratic leadership as the practice of the leader retaining the most authority and
making decisions that employees only implement. According to Dalluay and
Jalagat (2016), the strength of autocratic leadership is that decisions are made
swiftly and that decisions are distributed and obeyed by subordinates from the top
to the bottom of the hierarchy.
Adebakin and Gbadamosi (1996) described an autocratic leader as one who is very
conscious of his position and has little trust or faith in the subordinates, he feels
that pay is a just reward for work and it is only the reward that can motivate.
Melling and Little (2004), defined autocratic leader as a leader who is high-handed
in his administration. Autocratic leader is the centre and pillar of all the activities
that go on in the organisation where he is a leader. Autocratic leaders make their
decisions alone (Nahavandi 2000), manage the group tightly and only command
the individual goals and actions of each employee, so that staff does not understand
the overall goals (Lumpe 2008). An autocratic leader mostly selects based on their
own judgments and ideas that rarely include follower’s advice and these leaders
have absolute control over the group (Zareen, Razzaq and Mujtaba, 2015).
Autocratic leadership represents all those leaders who makes decision without the
consent of team members and applied when quick decision is to be taken and team
agreement is not important for acquisition of successful results (Boehm,
Dwertmann, Bruch and Shamir, 2015). According to Pagewise (2002), autocratic
leadership style is effective for new and untrained employees who do not know
which tasks to perform or which procedures to follow in carrying out the task
assigned to them. Iqbal, Anwar and Haider, (2015), suggested that autocratic
leaders are characterized by an “I tell” philosophy; autocratic leaders tell other
people what to do. Nwankwo (2001), defined autocratic leadership style as a
leadership style where leaders exclusively make decisions because the leaders
believes that human beings are weak, unwilling to work and have limited
reasoning. Khan, Qureshi, Ismail, Rauf, Latif and Tahir (2015), suggested that
autocratic leadership is when manager retains as much power and decision-making
authorization as possible. Similarly, Dairo, (2014), stressed that in autocratic
leadership method, the hub of authority is with the leader and all communications
within the group shift toward the leader alone.
2.1.1.2.3 Charismatic Leadership Style
The charismatic leadership style is by far the most successful trait-driven
leadership style. Leaders have a vision and a personality that inspires followers to
carry out that mission. This leadership style has always been regarded as one of the
most valuable since it fosters creativity and innovation and is frequently extremely
motivating. When charismatic leaders are at the head, the organization's followers
simply follow (Michael, 2010). The charismatic leadership trait is out of the
ordinary, unique, unconventional, and goes against the grain (Roussel, 2006).
Charismatic leaders, according to Champoux (2006), have a high level of self-
confidence, self-esteem, and self-determination, which increases their credibility.
According to Bell (2013), charismatic leaders exhibit characteristics such as
communication, vision, trust, image management, and delegation of authority. As a
result, charismatic leadership frequently removes other strong personalities that
compete with them. The upshot of filtering out the competitors is a swarm of
delighted followers but few prospective leaders (Michael, 2010). According to
Northouse (2004), charismatic leadership becomes viable when followers are
confused and helpless. Bass (1985) defines charismatic leadership as "an
intellectually interesting, motivating, ethical, and highly compassionate individual
capable of forming emotional ties with his followers and other leaders."
2.1.1.2.4 Paternalistic leadership style
Kai (2013) defines paternalistic leadership as a type of discipline and authority,
fatherly compassion, and moral leadership. It refers to a leader who possesses
parental characteristics, such as patriarchal styles, and includes three crucial
dimensions: kindness, virtue, and authoritarian leadership. Cheng, Farh, and Chou
(2006) characterized the paternalistic leadership style as controlling by people,
father's compassion, dignity, and ethically unselfishness. It was considered a
paternalistic leadership style because it incorporated three key elements:
benevolence, morale, and authoritarianism. As a result, the interactions between
the leader and its members define the efficiency of leadership (Cheng, Farh &
Chou, 2006). Paternalistic leaders act as father figures and care for their
subordinates as if they were parents. The senior and medium-level managers under
this leadership style are concerned about their people. In exchange, the leader gains
the total faith and allegiance of his or her employees (Mishra, Grunewald &
Neelufa, 2014).
2.1.1.2.5 Visionary Leadership Style
Sashkin (1998) defines a visionary leadership style as an individual's ability to
create and convey a strategically focused company's realistic, convincing, and
compelling vision. According to Bennis and Nanus (1997), a visionary leader is
someone who picks a route by building a mental image of a conceivable and
desirable future for the business. A visionary leadership style necessitates the
leader having a future vision for the organization that is desired and exciting to all.
Vision motivates individuals to work together toward common goals and keeps
organizations going in the face of adversity (Sashkin, 1998). According to Zhu,
Chew, and Spangler (2005), a visionary leadership style will result in a high level
of cohesion, commitment, trust, motivation, and, therefore performance. According
to Wallace (1996), the importance of a visionary leader is to have an agenda and
skills closely related to excellence and being able to create a clear vision statement,
and that vision must inspire employees within an organization, relate well to
individuals outside the organization, set direction for his/her organization, and
enable the organization to cope with change.
2.1.1.2.6 Transactional Leadership Style
This leadership style emphasizes on the transactions between leaders and
subordinates. Bass and Avolio (2013), suggest that characteristics of transactional
leadership consist of two aspects, namely; contingent reward and exception
management. Contingent reward is where leader make agreement about what
subordinate do and promising reward obtained when goal is achieved. While
exception management is leader monitor deviations from established standards and
take corrective action to achieve organizational goals. Transactional leadership can
affect positively or negatively on performance, depending on employee
assessment. Positive effect can occur when employees considers that transactional
leadership style can be assessed positively while it can have a negative effect when
employee considers that transactional leadership style cannot be trusted because
they do not keep to their promises, dishonest or not transparent.
Transactional leadership is really just a way of managing rather a time leadership
style as the focus is on short term task. It has serious limitations for knowledge
based or creative works, but remain a common style in many organizations (Hill,
2014). The transaction is that the organization pays the team members in return for
efforts and compliance of the team (House, 2011).
Furthermore, transactional leadership style implies that reward or punishment is
premised on individual performance. This is because reward is contingent to
performance and punishment for failure to performance effectively. According to
Avolio, Walumbwa and Weber, (2009), transactional leadership style is the
exchange of rewards contingent on performance. Transactional leaders set up
requirements as well as conditions and rewards that employees get, when they
fulfil the requirements (Bass and Riggio 2006). Transactional leaders use
conventional reward and punishment to gain compliance from their followers
(Burns, 1978). Bass (1999) opined that transactional leadership style could take
three forms namely: contingent reward, active management by exception, and
passive leadership. According to Bass, Contingent reward is the degree to which
the leader clarifies expectations and establishes the rewards for meeting these
expectations (Judge and Piccolo, 2004). Secondly, transactional leadership style
can take the form of active management by exception, in which the leader monitors
the followers’ performance and takes corrective actions if the follower fails to meet
standards’ (Bass, 1999). More so, it can also take the form of passive leadership. In
this case, the leader only takes corrective actions when problems arise or avoids
taking action at all. Transactional leadership style is the method of getting
subordinates to meet job requirements by reinforcing rewards or punishments
(Avery, 2004). Transactional leadership style is based on extrinsic motivation for
improved productivity of employees (Kreitner and Kinicki, 2010). Transactional
leaders identify, define and communicate what needs to be done and how the
instruction will be carried out (Piccolo and Calquitt, 2006). Organizations tend to
adopt transactional leadership in an attempt to increase performance of their
employees (Varol and Varol, 2012). According to Marques (2007), the trait of
transactional leaders of setting goals and promising reward motivate the followers
that ultimately can lead to improved performance. Reward and recognition are
provided contingent on followers to successfully carry out their roles and
assignments (Bass, Avolio, Jung and Berson, 2003). Transactional leaders allows
followers to fulfill their own self-interest, minimize workplace anxiety, and
concentrate on clear organizational objectives such as increased quality, customer
service, reduced costs, and increased production (Sadeghi and Pihie, 2012). Unsar,
(2014), described transactional leaders as leaders that practice the style of doing
work or making other people do the work by making their on-going activities more
proficient and developed.
2.1.1.2.7 Servant Leadership Style
Servant leadership is a realistic philosophy of leadership that encourages
teamwork, advances services and develops trust, willingness to listen to others and
their future orientation on the expected work performance (Rimes, 2011). This type
of leadership involves leading others meaningfully through service and guidance to
enable them to achieve the expected goals that are expected by a particular
organization or individuals. Daft (2013) identified servant leadership with leader’s
self- interest to serve others and organizations at two levels: which include
fulfilling the goals and needs of the subordinate and also to realize long term goals
of the organization. The servant leaders are also recognized with sharing many
resources and things which include: power, ideas, information, recognition, praise
for achievement and even money.
2.1.1.2.8 Laissez-Faire Style
Avolio and Bass (2004) attributed Laissez-faire leadership to the leaders who avoid
interfering when serious issues arise, this could also be described as non-
leadership. According to Asare (2012) laissez-faire leaders delegate their
responsibility to take decisions to the subordinates and gives them all the authority
and control to go about their actions and accomplishments. Gastil (1994)
postulated that laissez-faire leadership style has low involvement of activities,
leaving matters to their followers and very little involvement in decisions making.
Sometimes laissez faire leadership style is considered as no leadership (Aydin,
Sarier and Uysal, 2013) or destructive leadership style (Skogstad, Einarsen,
Torsheim, Aasland, and Hetland, 2007). According to Unsar (2014), this leader
will give followers a goal, the followers are completely free to achieve these goals
with their skills, and the leader will only be responsible for the supply of the
resources. Also, laissez-faire leaders avoid responsibilities, do not take care of the
needs of the followers, do not provide feedback, and delay decision-making (Bass
and Riggio, 2006). Laissez-faire leaders in reality provide information, but no
direction for their staff and do not get involved with followers; hence, employees
become frustrated and dis-organised, which results in low work quality (Nahavandi
2000). Cilliers, Van Eeden and Van Deventer (2008), stated that laissez-faire
leaders avoid active participation in responsibility of goals setting and avoid being
involved when leadership direction is needed. This type of leadership can also
occur when managers do not have sufficient control over their staff (Ololube,
2013). Laissez-faire style is avoidant leaders who may not either intervene in the
work affairs of subordinates or may completely avoid responsibilities as a superior.
In addition, when Laissez-faire leader observes that the members of the group are
performing well, the leader allows the members to have liberty of action (Ohuoha,
2013). Laissez-Faire leadership style is that style of leadership where the authority
and power is given to employees to determine the goals; the manager provides
little or no direction to employees (Richard and Robert, 2009).
2.1.1.2.9 Democratic Leadership Style
A democratic leadership may also be referred to as participative leadership,
whereby individuals typically considered as unequal according to hierarchical
standards are bestowed shared power in the decision-making process (Yang, Zhang
and Tsui, 2010). Furthermore, all team members are allocated fair opportunities to
participate in idea-generating processes and throughout group discussion and
brainstorming; it is noted that the most effective ideas are being voted via the
democracy model (Christian, 2018). In general, democratic leaders will encourage
their team members to voice out any ideas due to an emphasis on group equality
and free-flowing ideas. Nevertheless, the leader will still need to offer guidance
and continuously monitor throughout the discourse process to prevent any quarrels
and arguments from taking place, especially if more than one party hold different
views or perceptions compared to others (Rifaldi, Ramadhini and Usman, 2019).
Furthermore, the authority to decide who is in the group or contribute in decision-
makings remains vested in the leader. Usually, when arguments or quarrels happen,
difficulties to conclude on the decision taken by the team will arise, requiring them
to generate a final overview and convince all team members regarding their
support of all personal views (Galston, 2018). Besides, the democratic leadership
has been found to be one of the most effective types of leadership style due to
higher productivity perceived compared to autocratic leadership. After all, an
autocratic leader will devise and position the ideas alone, whereby all the followers
are required to do is to follow the directions that they set (Rangus and Cerne,
2017). In contrast, employees are involved in the decision-making process in the
context of democratic leadership but their control in the process is maintained and
the final say is according to the leader following employee discussion throughout
every meeting or brainstorming session (Hunitie, 2017).
2.2 Employees' Performance
Anthony (1965) views performance as two primary components efficacy and
effectiveness. Efficacy is the inputs and outputs that result in higher volume for a
given amount of inputs, while effectiveness is the degree to which planned
outcomes are achieved. According to Deadrick and Gardner (1997), employee
performance can be viewed as a record of outcomes achieved for each job function
over a specific time period. Employee performance is typically measured in terms
of outcomes; however, it can also be measured in terms of conduct (Armstrong,
2000). Employee performance, according to Rath and Conchie (2009), is linked to
how successfully an employee meets his or her goals and objectives. Employee
performance, according to Putterill and Rohrer (1995), focuses directly on
individual productivity by analyzing the number of units of acceptable quality
produced by an employee in a manufacturing environment during a particular time
period. According to Sabir, Iqbal, Rehman, Shan, and Yameen (2012), employee
performance is a critical component of every organization and the most crucial
aspect of the organization's success and performance. According to Darden and
Babin (1994), an increase in consumer impression of service quality is associated
with high employee performance, whereas an increase in customer complaints and
brand switching is associated with poor employee performance. Employee
performance must be shown to recognize each employee's personal development
and achievement (Hendrey, 2005). According to Mayer, Bardes, and Piccolo
(2008), increased employee performance leads to higher customer focus.
2.2.1 Effectiveness
Effectiveness refers to the level of quality with which a task or process is carried
out that ultimately leads to higher overall business performance. It is how well a
business and the people in it perform value-creating tasks, and how well the
business functions worth together. Effectiveness can be applied to many parts of
business activities. From a managerial standpoint, a business is effective if its
people are performing their required tasks. The more consistently employees
perform tasks properly, the more effective they are. This includes proper use of
communication, technology, organizational and individual knowledge, and
resources.
Measures of effectiveness can also be used to describe production in a
manufacturing setting. In this case, a process is considered effective if the outcome
achieved the desired specifications. In other words, did the product turn out the
way that the organization intended? Over a period of time, the more often that
products come out meeting specified criteria, the more effective the process is
considered. One important note is that effectiveness does not measure efficiency. In
other words, effectiveness does not measure how much time or inputs are used in
production (https://www.myaccountingcourse.com/accounting-
dictionary/effectiveness). Furthermore, effectiveness is the extent to which
objectives are attained. Thus, the focus of effectiveness is not on cost, but rather on
targeting the correct tasks and completing them in a timely manner. A highly
effective organization pays attention to its strategy and goals, to ensure that the
long-term and tactical targets of the firm are pursued.
2.2.2 Sales Volume
The concept of sales volume is what many manufacturers and distributors go a
long way to make sure they have huge turnover so as to remain in business, this
concept refers to what most business men and researchers looks for best way to
increase. Sales volume means sold quantity of goods. There are many purpose for
calculating the sales volume of an organization, for example, we need sales volume
for calculating the value of total sales and gross profit (Pauwels etal, 2002). Sales
volume is the number of units sold within a reporting period. This figure is
monitored by investors to see if a business is expanding or contracting.
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CHAPTER THREE
METHODOLOGY
3.1 Research Design
Research design is used to structure the research and to show how all of the major
parts of the research project, including the sample measures and methods of
assignment, work together to address the central research question in the study. The
researcher will use survey method of investigation which uses mainly
questionnaire as a measuring instrument.
3.2 Selection of Data.
This has to do with the type of data to be used, either primary or secondary data. In
the course of carrying out this research the following data were employed, primary
and secondary data. The researcher used a well structured questionnaire to get
some reliable information from the employees of the companies under study while
the secondary source of data refers to already existing data gotten from books,
journal and various unpublished work in the internet.
3.3 Collection of Data
Obadoeze (1996:68) refers to collection of data as a means of obtaining relevant
information regarding the major ideas of the hypothesis of the study for the
purpose of demonstrating how valid or reliable they are. Thus, the questionnaires
were used by the researcher in getting information from the employees of the
companies under study.
3.3.1 Design and Administration of Questionnaire
The questionnaire is divided into two parts; the first part (section A) was used to
obtain information on the personal profile of the respondents such as sex, age,
marital status and educational qualifications and years of service while the second
part (section B) was used to get answers to the questions. The questionnaire
contained a total number of 20 structured questions and was personally
administered to the respondents by the researcher. A copy of the questionnaire used
in getting information from the organization is attached as appendix B.
3.4 Population of the Study
The staff strength of the two companies under study form the population of the
study which gave us 2,338. The staff strength of Friesland WAMCO Nigeria Plc is
1,217, while that of Cadbury Nigeria Plc is 1,121.
3.5 Sample Size Determination
According to Onyenakeya (2001) a sample is the number of people drawn from a
population large and good enough to represent the entire population. A
representative size is an essential requirement of any research study. It is pertinent
therefore to apply a mathematical approach to obtain such representative sample.
N N
1+N (e) 2
Where n = sample size
N = Population size
E = Proportion of the sampling error (assuming 0.05) or
level of significance.
I = Constant
Thus substituting the formula we have;
n = 2338
1+2338(0.05)2
n = 2338
1+2338(0.0025)
n = 2338
1+5.845
n = 2338
6.845
N = 342
Based on the above calculation, the sample size is 342. This implies that the study
was based on three hundred and forty two (342) derived as the research sample
size. Thus, to deduce the number of staff that was sampled from each organization;
a simple statistics was applied as expressed below;
WAMCO Nigeria PLC: x 342 = 178
Cadbury Nigeria PLC:
3.5.1 Sampling Techniques
The researcher employed simple random sampling techniques. Simple random
techniques were chosen as it offers all the employees in the Companies under study
equal opportunities of being selected to serve as the respondent of the study.
3.6 Operational Measures of Variables
This aspect of the study looks at how the researcher measured the variables,
dependent and independent in the hypothesis. In the first hypothesis (Ho1) “There
is no significant relationship between transformational leadership style and
effectiveness”. the main dependent variable is effectiveness” and it is measured by
the extent to which organizational goals are achieved, speedy production of goods,
the extent organization satisfies its clients, consistency in product quality and doing
things right while the independent variable is “transformational leadership style”
and it is measured by acquisition of skills, new styles of accomplishing assign task,
introduction of training program for workers and improved efficiency etc. it is
operationalized based on research question one “What is the nature of relationship
between transformational leadership and effectiveness?”. The second hypothesis
(Ho2) “There is no significant relationship between transactional leadership style
and sales volume” the main dependent variable is “sales volume” and it is
measured by increase in patronage, customers loyalty, market share, profitability,
increase in product demand and organizational growth, while the independent
variable is “transactional leadership style“ and it is measured by increase in
workers reward, change of worker position, achievement of set targets, level of
efficiency, level of ideas generated etc. it is operationalised based on the research
question two “What is the nature of relationship between transactional leadership
style and sales volume?”
3.7 Data Analysis Techniques
The Spearman Rank Correlation Co-efficient in the statistical package for social
sciences SPSS package was employed to test the hypotheses.
APPENDIX B: QUESTIONNAIRE.
Instruction: Please tick (√) in the box that corresponds with your answer
SECTION A: GENERAL INFORMATION
1. Gender:
a. Male ( ) b. Female ( )
2. Age Bracket:
a.20 – 25 ( ) b. 26-35 ( ) c. 36-45 ( ) d. 46- 50 ( )
3. Educational Qualification:
a. O’ Level/ND ( ) b. B.sc/HND ( ) c. MSc ( ) d. Ph.D ( )
4. Marital Status:
a. Single ( ) b. Married ( ) c. Divorced ( )
SECTION B: QUESTIONS ON KEY RESEARCH VARIABLES
Indicate how far you agree with each of the sentence by ticking one of the
following:
SA – Strongly Agree
A – Agree
D – Disagree
U – Undecided
SD – Strongly Disagree
S/N Question SA A U D SD
TRANSFORMATIONAL LEADERSHIP STYLE
1. The leadership of the organization helps staff
in acquisition of skills.
2. The skills acquired by workers assist them in
accomplishing assigned task in new ways.
3. The organization initiates training programme
for workers from time to time.
4. The training programme improves workers
efficiency.
5. The workers key into the vision of the
organization.
EFFECTIVENESS
6. The employees help the organization to
achieve their goals.
7. The organization is consistent in product
quality.
8. The organization clients are always satisfied
with their services.
9. There are speedy production of goods and
services.
10. The workers are committed to doing things
right.
TRANSACTIONAL LEADERSHIP
STYLE
11. The organization is committed to rewarding
worker for meeting their target.
12. The workers always achieve target set for
them by the organization.
13. Employees experience change in desired
position.
14. Good level of ideas is generated by workers.
15. There is increase in employee efficiency.
SALES VOLUME
16. There is an increase in customer patronage.
17. The organization has the highest market share
in the industry.
18. The organizational clients are consistent in
buying our product.
19. The demand for our product is on the
increase.
20. Transactional leadership style improves sales
volume.
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