MOTIVATION AND SALES PERFORMANCE IN NESTLE PLC, KADUNA

This study aimed to investigate the relationship between motivation factors—job satisfaction, job autonomy, bonuses, and recognition—and sales performance among employees at Nestlé PLC, Kaduna. The objective was to determine how these motivational elements influence employees’ sales performance. A descriptive survey research design was used, targeting 168 employees in the sales department of Nestlé PLC. Using the Taro Yamane formula, a sample size of 88 employees was selected. Data was collected through a self-administered questionnaire consisting of items related to job satisfaction, job autonomy, bonuses, recognition, and sales performance. The data was analyzed using descriptive statistics, including frequencies and percentages, as well as Pearson’s Correlation Analysis to test the hypotheses. The findings revealed strong positive correlations between all four motivational factors and sales performance. Specifically, job satisfaction (r = 0.72), job autonomy (r = 0.65), bonuses (r = 0.69), and recognition (r = 0.75) were significantly correlated with sales performance, with recognition showing the strongest relationship. These results indicate that motivation is a key driver of sales performance, and improvements in these factors can enhance employee output. The study concluded that Nestlé PLC, Kaduna, should focus on improving job satisfaction, increasing job autonomy, offering competitive bonuses, and establishing regular recognition programs to boost sales performance. Future studies should expand the sample to include other companies and explore additional motivational factors for a more comprehensive understanding of the dynamics at play.