IMPACT OF PROMOTIONAL STRATEGY AS A PANACEA TOWARD ORGANIZATIONAL PROFITABILITY A STUDY OF NIGERIA BOTTLING COMPANY PLC IBADAN.

This research work attempt to bring out the underlying issues involved by examining the concepts and definition of promotional strategies taking into consideration Nigeria Bottling Company Plc Ibadan. If external and internal condition pertaining to profitability of an organization. Also to identify customers need and to establish the objectives of the organization to achieve its efficiency and effectiveness. The method used in collecting and analyzing data are questionnaire, interview and statistical method to determine the validity of the study. One hundred questionnaire were randomly administered to as certain the objectivity of the research work, it has been known that promotional strategies has increased organizational sales with references to Nigeria Bottling Company plc, Ibadan that effective promotional strategy motivate consumer as well as increase sales which will in turn lead to organizational profitability. Promotion has great and important role to pay in the success and survival of any organizational and to increase its profit, the company must put promotion into consideration. Though, promotional strategic is a mean’s of increasing profit, there are other factors that can increase other factors that increase profitability such as branding, employee motivation.