PUBLIC PERCEPTION OF MEDIA REPORTAGE OF RITUAL KILLINGS IN NIGERIA

ABSTRACT This study examined public perception of media reportage of ritual killings in Nigeria, with particular focus on residents of Offa Local Government Area, Kwara State. The increasing prevalence of ritual killings and the extensive media attention given to such incidents have raised concerns about how media framing influences public understanding, fear, trust, and social values. Anchored on Agenda Setting Theory and Structural Strain Theory, the study investigated the level of public awareness of media reports on ritual killings, residents’ perception of such reports, the influence of media reportage on perceived prevalence and causes of ritual killings, as well as the level of trust and credibility accorded to media reports. A survey research design was adopted for the study. The population comprised residents of Offa Local Government Area, estimated at 133,600. Using Krejcie and Morgan’s sample size determination, a sample of 384 respondents was selected through purposive sampling technique. Data were collected using a structured questionnaire, while analysis was carried out using descriptive statistics, including frequency counts and percentages. Findings revealed that a high proportion of residents were aware of media reportage on ritual killings and frequently accessed such reports through radio broadcasts. The study further revealed that media reports significantly influence public perception, often heightening fear and reinforcing beliefs about the prevalence of ritual killings. Although respondents acknowledged the media’s role in informing and sensitizing the public, concerns were raised about sensationalism, exaggeration, and lack of contextual depth in reportage. The study concluded that media reportage plays a critical role in shaping public perception of ritual killings and recommended responsible, balanced, and ethical reporting to reduce moral panic and promote social stability. Keywords: Public Perception; Media Reportage; Ritual Killings; Agenda Setting; Structural Strain; Nigeria.