THE CHOICE OF SELLING POINT STRATEGIES, AND IMPACTS OF FARMERS PRODUCE IN SUPARE-AKOKO, ONDO STATE, NIGERIA

This research work systematically explored the choice of selling points strategies, and impacts on Farmers produce in Supare-Akoko, Ondo State, Nigeria. The objectives of this study were to identify the types of farm produce in the study area; Examine the selling strategies adopted by farmers within the study area, Examine the impact of the selling strategies on cost of farmers produce, Suggests ways of reducing the impacts of farmers selling strategies on cost of produce in the study area. The research design used for this study is through the use of both primary and secondary source of data collection; The population targeted for this study consists of the residents as well as the farmers in Supare-Akoko, the study area. The sample frame for the research work was from four (4) quarters that were purposively selected in Supare-Akoko community from which the sample size was drawn. The selected quarters were - Abule NLA , Ago Ori Okuta, Igbo Eegun and, Igbo Nla. A total of thirty-five (35) residents were selected per quarter which amounted to 35 respondents per quarters . This also amounted to a total of one hundred and forty respondents in all. 140 copies of questionnaires were administered and retrieved from the residents in Supare-Akoko, Ondo State. These 140 copies of questionnaires were administered to the residents respectively using simple random sampling technique. The results from the hypotheses and the findings were also discussed in this project. Following the research conducted in Supare-Akoko, it was concluded that a good and well-built modernized market with adequate power supply and basic amenities should be erected in Supare Akoko(the study area). The study also recommends the ways of reducing the impacts of farmers selling strategies on the cost of produce in the study area(it can be seen in the project).