EVALUATION OF RADIO MEDIUM FOR PROMOTING DEVELOPMENT PROGRAMME IN OFFA LOCAL GOVERNMENT AREAL (STUDY OF OKIN FM)

Student: Modupeola Esther Olayinka
Supervisor: Mr Bisiriyu Ganiyu
HOD: Dr T O Bankole
Department of Mass Communication
Communication and Media Studies
Federal Polytechnic, offa, Kwara State

Abstract

ABSTRACT The Main purpose of the research study was Evaluation Of Radio Medium For Promoting Development Programme In Offa Local Government Areal, Study Of Okin FM. The research questions covered in the study were five. The research design used in the study was the survey research design with the questionnaire serving as the research tool. The findings among others were that there exist factors that deter development of the rural regions and its residents using the broadcast media (radio). Some of the recommendations made by the study included the fact that the government ought to install more and efficient developmental programmes on radio among them educational programmes, enlightenment programmes, instructional programmes, amongst others, with the aim of promoting development in rural settings and its inhabitants. The paper further proposed that radio broadcast programmes and rural development studies should be conducted to eliminate the potential challenges arising as a result of rural development. Keywords: Evaluation, Development Programme, Local Government, Offa, Okin FM, Broadcast Media, Enlightenment.

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