ASSESSMENT OF OKIN FM IN CURBING CHILD ABUSE IN OFFA METROPOLIS

ABSTRACT This study is on“Assessment of Okin FM in Curbing Child Abuse in Offa Metropolis.” Six objectives guided the study while two theories: agenda setting and social responsibility theory served as the theoretical underpinnings upon which this study was anchored. Survey Research method was used while non-probability sampling technique was used to select 384 respondents from the population of this study with a structured questionnaire as the instrument of data collection. Findings revealed that mass media is a powerful tool that set agenda for people and have been doing great to sensitize people and really changing people from abusing children they agreed that mass media has performed excellently. The study however recommended that the Government should assist the media to take down these campaign programmes to rural areas, so that the people and the communities can be educated on the consequences of child abuse. It further recommended that the Non-Governmental Organizations and charity homes should also help in organizing different campaign programmes on child abuse by taking these programmes to hospitals, homes, communities and social gatherings, so as to create awareness and educate the people, parents, caregivers, relatives and families on the issues of abuse and violence on children.