THE IMPACT OF “ISEJU KAN” AMULUDUN FM PROGRAMME IN PROMOTING RURAL DEVELOPMENT AMONG RESIDENTS OF ALABATA, AKINYELE LOCAL GOVERNMENT, OYO STATE
Abstract
The primary objective of this study was to examine the impact of “iseju kan” amuludun fm programme in promoting rural development among residents of alabata, akinyele local government, Oyo state. The study was anchored on Developmental Media Theory and Agenda Setting Theory. A survey research method was adopted coupled with questionnaire that was administered to respondents to elicit responses from them. The data collected were analyzed using frequency and percentage method while data were presented with the aid of tables. The study finds out that the radio station exposes its audience to various ways of rural growth and development in the form of programmes, news and announcements.
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