MARKETING STRATEGIES AND PROFITABILITY OF PETROLEUM RETAIL OUTLETS IN WARRI SOUTH
Abstract
ABSTRACT
The study examined marketing strategies and profitability of
petroleum outlets in warri south. The objective of this research is to
examine how advertising strategy affect the profitability of petroleum
retail outlet; to ascertain how pricing strategy influences the profit of
retail firms in the petroleum industry and examine how distribution
strategy impact on profitability of petroleum products. The also study
reviewed related literatures including marketing strategy, concept of
profitability, Nigerian petroleum retail outlets etc. The study adopted
descriptive research design and a sample size of one hundred and fifty was
chosen from the population. Data collected was analysed using simple
percentage and SPSS version 25 and were illustrated on tables and bar
charts. The findings of the research show that pricing strategy has
significant relationships with product profitability with (t = 3.813 and
sig = 0.000
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