A CRITICAL EVALUATION OF IMPACT OF DIGITAL BROADCASTING ON ELECTRONIC MEDIA (A STUDY OF AFRICAN INDEPENDENCE TELEVISION)
Abstract
ABSTRACT
This study is on a critical evaluation of impact of digital broadcasting on electronic media using a
study of African independence Television as the case study. The study was anchored Technological
Determinism, Media Ecology, Cultural Studies, Political Economy of Media, Social Construction
of Technology (SCOT), Theories. The study used the simple random sampling technique to sample
out 100 from the total population. The study's findings highlight the digital broadcasting has
revolutionized the quality and accessibility of audiovisual content, offering high-definition
formats, interactive features, and on-demand services. The study concludes that the impact of
digital broadcasting on electronic media is profound and multifaceted, shaping various aspects of
technology, regulation, business practices, cultural dynamics, and ethical considerations. The study
recommends that Policymakers should continuously adapt regulatory frameworks to effectively
manage spectrum allocation, content licensing,and consumer protection in the digital broadcasting era.
Keywords: Evaluation, Impact, Digital, Broadcasting, E.t.c
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