ASSESSING THE ROLE OF SOCIAL MEDIA IN PROMOTING THE 2023 AFCON GAMES AMONG STUDENTS OF DELTA STATE POLYTECHNIC, OGWASHI-UKU

ABSTRACT This study focused on “Assessing The Role of Social media in Promoting the 2023 AFCON Games among students of Delta State Polytechnic, Ogwashi-Uku. The objective of the study seeks to ascertain if social media created awareness on the 2023 AFCON games, determine the extent to which social media created awareness on the 2023 AFCON games and to assess the role of social media in promoting the 2023 AFCON games. The problem that led to this research study was also stated: a problem of criticisms from public opinion have shown that less interest has been placed on Africa football tournaments by sports’ fans, stating that football fans give more interest to European football games than Africa football competitions. This they say is caused by lack of awareness. The Framing Theory was used to anchor this research study. The survey research method was used for the study. A sample of 400 was used for the study. The instrument for this study is questionnaire. The random sampling technique was used by the researcher. The respondents were randomly selected. The questionnaire was designed and distributed to respondents to generate data for the study. 400 copies for questionnaires administered of which 350 copies were retrieved. The researcher used the simple percentage method in the tabulation of results. Finding shows among others that social media created awareness on the 2023 AFCON games, that the extent to which social media created awareness on social media is Very high and that social media played the role of attracting more viewership. Based on the findings, the researcher recommended among others that African football competitions showed be promoted at all cost because sport is very pivotal in our society, that Africans with football talents should be promoted by the government in other to promote sport competition on the aspect of football.