ASSESSMENT OF PLANET FM RADIO PROGRAMME "SAY YOUR MIND" ON DRUG ABUSE (A STUDY OF ORON LGA)
Abstract
This study assesses Planet Fm Radio Programme "Say Your Mind" on Drug Abuse. The objectives of the study were to: find out whether the people of Oron LGA listens to the Planet Fin radio progrumme "Say Your Mind", find out what appeals residents of Oron LGA to listen to the programme "Say Your Mind" on Planet Fm radio, assess the influence of the programme "Say Your Mind" on drug abuse in Oron Lecal Government Area and identify the challenges militating against the programme "Say Your Mind" in combating drug abuse in Oron LGA. To accomplish these objectives, research questions were raised. The study adopted Agenda Setting and Social Categories theories. A survey research method was used as the research design. The cluster sampling technique was used to draw a sample size of 365 respondents for the study. Data were gathered through the use of a structured questionnaire as a reliable instrument for data collection and the data collected for the study were analyzed using simple percentages and presented in frequency tables. The study found out that people in Oron LGA listen to the Planet Fm Radio programme "Suy Your Mind" frequently and what appeals them to listen to the programme is that it educates and sensitizes. The study further revealed that the influence of the programme "Say Your Mind" on drug abuse in Oron LGA is that it helps them to avoid illicit drugs and stop them from taking drugs without prescription. The study recommended that people should always listen to radio programmes as they are informing and educating, the ratio stations should provide more social programmes aimed exposing their audience to knowledge, promote behaviour or character which will inspire desirable and active participation of the target audience; government on their part should promote and encourage programmes of such on radio by means of sponsorship and the programme "Say Your Name" on Planet Fm should be presented more frequently and more time should also be added to the programme.
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