UYO AUDIENCE PERCEPTION OF NTA NAFDAC'S CAMPAIGN AGAINST FAKE AND SUB-STANDARD DRUGS

This study focused on Uyo Audience Perception of NAFDAC's Campaign Against Fake and Sub-Standard Drugs. The objectives of the study were to examine NTA NAFDAC'S Media Awareness Campaigns strategy against Fake Drugs; determine Contemporary use of Media Management Against Fake Drugs find out the importance of Media Managerment against Fake drugs; to find out the factors militating Against Effective Media Management against the fight of fake. The study used a survey research method. A sample size of 100 was selected, using the simple random sampling technique. A total of 100 copies of structured questionnaire which were the primary data collection instrument were distributed, 75 copies were retrieved and qualified for use. Tables simple percentages were used to analyze the data collected. The findings revealed that there is Media Awareness Campaigns strategy against Fake Drugs, that there is Contemporary use for Media Management Against Fake Drugs, that is importance to Media Management against Fake drugs and that there are factors militating Against Effective Media Management against the fight of fake. It was however recommended that Seminars and workshop should be organized for the residents of Uyo Local Govemment Area, the concept of Fake and sub-standard drugs should be taught more in our institution of higher learning. Staff of NAFDAC Uyo ares command should endeavor to improve their services with respect to public sensitizations and reorientation and also Media Awareness Campaigns strategy against Fake Drugs should create by NTA NAFDAC in Uyo community.