THE IMPACT OF TRADITIONAL ADVERTISING METHOD IN MODERN SOCIETY.

ABSTRACT This project examines the impact of traditional advertising methods in a modern society la case study of Ute-Okpu community, Ika North East Local Government Area of Delta State]. The instrument used in gathering data for this study is through the use of questionnaire, 100 copies of questionnaire was prepared and administered to respondents who are familiar with the advertising methods of Ute-Okpu. However, the entire administered questionnaire was returned. Data was analyzed shows that unvariate 'änd bavariate analysis, the result of the analysis shows that traditional [culture] defines the types of advertising. Form the analysis of data above, many facts was found despite the fact that the traditional advertising method of Ute-Okpu is good dissemination of information about advertising is mostly done by sign board. Therefore, through the questionnaire distributed and the data collected, it is apparent that me ca be done by the modern societies in order to promote traditional advertising methods of •Ute-Okpu community through advertising on radio, television, door door posting, taxes, and buses to reduce stress. Ute-Okpu community is a community occupied mostly by traders/business men and women. They make their goods [product] or event known to the public through sampling the product for awareness. Advertising product in a traditional way till is necessary. E.g. placing a reap of fufu on top of the bowl cover to communicate with passerby, telling them fufu for sale. With-this, awareness has been created. Also for baskets, the already made product can be placed outside the shop to tell the public about the sale of basket in your shop at affordable prices. Traditional advertising is the cheapest, in the sense that money are not spent much compare to modern way of advertising. These modern ways include magazines, newspapers, internet, hand bills e.t.c. Our forefathers were able to advertise their goods because it saved them the stress of going to look for media house that will put their advert on newspapers, magazines or the internet without moving an inch out of your house, your product can be sold by placing