READERS PERCEPTION OF PHOTOGRAPHS ON NATIONS NEWSPAPER (A SURVEY OF ABAK LOCAL GOVERNMENT AREA).

Student: Ifiok Cosmas Obot
Supervisor: Dr Theresa Linus
HOD: Dr Unwana Charles
Department of Mass Communication
School of Communication Arts
AKWA-IBOM STATE POLYTECHNIC (IEI), IKOT-OSURUA, AKWA IBOM STATE

Abstract

This research focused on Readers Perception of Photographs on the Nations Newspaper, A Survey of Readers in Abak Local Government Area. To achieve the purpose of the study, the following objectives were set and research questions were also formulated: to ascertain the extent readers in Abak Local Government Area are exposed to Nations Newspaper photographs, find out what in photographs of Nations Newspaper appeals to readers in Abak Local Government Area, find out the extent photographs on Nations Newspaper communicate to readers in Abak Local Government Area and to find out how readers in Abak Metropolis perceive Nations newspaper photographs. Systematic sampling technique was adopted to select a sample size of 383 and the questionnaire was used to gather information and findings showed that readers in Abak Local Government Area are exposed to newspaper photograph to a large extent and they perceived newspaper photographs to be good because of the beauty, creativity, colour and size, photographs of Nations newspaper appeal to readers in Abak Local Government Area at a large extent. It was concluded that an elements in the newspaper including photographs contribute immensely to the application of the medium by readers such as that proper utilization of the photographs as content of newspaper does not only add to the understanding of the message but makes for aesthetics of the paper. The work recommended that photographs should be placed possibly closer to the stories related to them.

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