ACCESSING THE IMPACT OF CORPORATE PLANNING ON BANKING SECTOR PERFORMANCE IN NIGERIA (A CASE STUDY OF ZENITH INTERNATIONAL BANK PLC, ASABA, 2019-2022)

ABSTRACT This study examined the impact of corporate planning and banking sector performance in Nigeria using Zenith International Bank Plc Asaba as a case study. The research aimed to investigate the relationship between corporate planning and bank performance, identify the corporate planning strategies adopted by Zenith Bank, and determine the impact of these strategies on the bank’s performance, using Zenith International Plc, Asaba as a focus. Sample size of 129 was arrived as using the Taro Yamane formula. To address the challenges in this paper, three hypothesis were formulated. The statistical tools applied for testing the validity are mean, standard deviation and T-test. The major findings are the need for adopting a systematic corporate planning process, choosing the appropriate technologies for corporate planning implementation and engaging professionals and experts in the corporate planning system. The results showed that these strategies had a positive impact in the bank’s performance, measured by profitability, liquidity, and asset quality. The study concluded that corporate planning is a crucial factor in the success of banks in Nigeria and recommended that banks should adopt effective corporate planning strategies to improve their performance and also increase productivity, efficiency and effectiveness in the organization for global competitiveness. ix