IMPACT OF MASS MEDIA CAMPAIGN AGAINST HIV/AIDS AMONG TEENAGERS IN IREE, OSUN STATE

ABSTRACT This research examine the ‘the impact of mass media campaign against HIV/AIDS among Teenagers using Iree Metropolis in Osun State. The specific objectives are: to ascertain the impact of mass media on HIV/AIDS campaign programmes in Iree municipality, to examine the extent at which mass-media campaign affects students’ attitude towards HIV/AIDS infections and to ascertain how mass media campaign prevent HIV/AIDS among students. Agenda Setting Theory and Uses and Gratification Theory was used for the study. The sample for this study was (150) drawn based on population studied and simple random sampling techniques was adopted. Data were collected through the use of structured questionnaire and the descriptive method for data analysis has been supplemented with the use of simple percentage to analyse the fact gathered. The study concluded that: one of the mean is through which the menace has been tackled is through educative advert placements on the mass communication media, which sometimes are theatrical in nature or otherwise with the sole aim of educating the masses on the danger of the disease and ways to reduce its spread until a cure is found. Reports have however shown that for now, AIDS has no cure. The researcher hereby recommended among the other that Deliberate and concerted efforts should be made by social media advocates and HIV activists in order to build the capacity of youths to take social media as a vehicle for HIV information dissemination and an integrated multi-media approach encompassing the use of every social marketing communication tool especially the social and broadcast media should be used in the war against HIV/AIDS stigmatization in Iree municipality. Keywords: Impact, Mass media, campaign, against, HIV/AIDS, Teenagers, Osun State, Nigeria