EFFECTIVENESS OF TELEVISION IN PROMOTING SOCIAL DEVELOPMENT AMONG RURAL DWELLERS (A STUDY OF AGUATA LOCAL GOVERNMENT AREA OF ANAMBRA STATE)

The study which the effectiveness of Television in promoting social development among rural dwellers of which Television plays a vital roles in the communication of a country. To make this possible, the researcher formulated three questions to bring out the desired answered to the research questions from the respondents. A greater percentage of respondents are knowledgeable and therefore did not have problem with understanding and interpreting the research questions. Uses and Gratification Theory was adopted with the population size of 527,200 and the sample size studied was 400. From the findings, that most respondent make use of Television and follow up television programmes and this programmes has an effect on their moral conducts despite the awareness of other media platform of which the respondents agreed to be using too to obtain daily information as well as entertainment didn't hindered the fact that perception of Aguata local government area resident dwellers on the issue of the promotion of social development through the use of Television is been found to still highly effective and a conclusion was drawn that Social development which entails the general exposure to adequate information and knowledge which could create a possible effect towards the targeted individuals, audience or community at large towards the advancement the cause of nature and promoting a civilized environment. However, the major thing that motivates Aguata local government rural dwellers towards the promotion of social development of which Television serves as a tool was due to the fact there was need for information among the dwellers as information serves as a vital tools towards enhancing a sustainable development within any region of concern and interest. And the researcher he research recommended that individuals should go beyond social media platform such as Facebook, WhatsApp among others which is in a competitive nature of boycotting the unique nature of Television and that of it's programmes. The government on it own part has to play a good role to promote and keep the effectiveness of which Television provides in promoting social development by providing adequate power supply because many has no alternative source towards accessing their Television set among others.