AN ASSESSMENT OF THE EFFECTIVENESS OF RADIO IN PROMOTING ENVIRONMENTAL SANITATION PRACTICES: A STUDY OF IWO ROAD, IBADAN.
Abstract
The study investigated radio broadcasting on environmental sanitation campaigns in Iwo-road
area of Oyo state. The study was anchored on Development Media Theory. A survey research
method was adopted while questionnaire was administered to elicit responses from respondents.
Quota sampling technique and accidental sampling techniques were selected. Equally, the data
were analyzed in descriptive statistics (frequency and percentage) with the aid of tables. Finding
revealed that majority of respondents (64%) listen to environmental sanitation programmes on
radio often. Also, majority of respondents (65%) agree that sanitation programmes on radio
sensitize them about cleaning the environment. Many of respondents (54%) agree that sanitation
campaigns on radio were effective. However, majority of respondents (54%) want radio stations
to double their effort towards enlightening people about environmental sanitation. It was
recommended that a special desk to be called environmental and climate desk should be created
and equipped with scientific and investigative journalists to maintain the desk for effective and
efficient dissemination of information on sanitation, weather, climate and other environment
matters.
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