THE EFFECT OF BUSINESS ENVIRONMENT ON THE SURVIVAL OF PRODUCTION FIRMS (A STUDY OF JEMOK TABLE WATER, ASABA DELTA STATE)
Abstract
This study investigates the effect of business environment on the survival of
production. It observed the significant effect of the business environment on
production firms. Thus, seek to find out if cultural value, technology, political stability
and customers’ loyalty affect the survival of production firms. Towards this end, the
study adopted a survey method, a sample of 65 respondents randomly selected from
Jemok Table Water company, Asaba with the use of regression analysis on the data
obtained, the result of the study reveals that there is a significant relationship between
cultural value, technology, political instability, customers’ loyalty and the survival of
production firms. Based on this realization, it recommended that management of
production firms take the business environmental analysis seriously when managing
the internal environment of their business.
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