INFLUENCE OF SOCIAL MEDIA ON ASABA RESIDENTS PARTICIPATION IN 2023 PRESIDENTIAL ELECTION.

ABSTRAСТ The study examined the influence of social media Asaba resident's participation in 2023 presidential elections. The objective of the study То ascertain the frequency ofthe use of smart phones and social media platforms during the 2023 presidential elections by voters in Asaba metropolis, To determine the believability of the social media platforms information of 2023 Nigeria's presidential election by Asaba metropolis. The study adopted the survey research method and randomly selected 385 respondents as the research sample for the population of 10,171, people. The questionnaire was used as method of data collection and was distributed to the respondents. The data collected from the respondent were presented in tables and analyzed using simple percentage. Based on the result from the data analysis, it was formed among others that social media is credible in encouraging Asaba resident's youth political participation. The study also found that social media political campaign can be a determinant factor for the participation in 2023 presidential election in Asaba. The study therefore concluded that social media has become increase significant and shaping the way information is disseminated and influencing individual decision. It was this recommended that there should be a constant variety of information in the social media platforms to influence the urban residents in all spheres of their activities.