THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS OPERATIONS (A CASE STUDY OF FRESH MART, AGBOR)

This project titled “The Impact of Digital Transformation on Business Operations: a study of Fresh Mart, Agbor, Delta State, Nigeria”. The main objective of the study is to determine the effect of digital transformation on business operations while the specific objective are to ascertain the effect of percentage of processes automated through digital technologies, improvement in customers’ satisfaction as a result of digital transformation, to verify the effect in employees’ engagement obtained from digital transformation, reduction in cost resulting from digital transformation on business operations. Research questions and hypothesis were formulated from the objective. The survey research design was adopted for this study. The population of the study was made up of entire staff of Fresh Mart, Agbor of the two branches a total of 145 employees and a sample size of 107 determined using Taro Yamani’s formula and a total of 97 questionnaires was returned. This study adopted the simple random sampling technique in selecting the respondents from the total population, the instrument used was validated using face validation. The method of reliability of the instrument used was test-re-test method. The findings revealed that all the specific objective correlated with the dependent variable. It was recommended that business should develop a comprehensive percentage of processes automated technologies in all aspect of the business for faster job and efficiency, adopt digital technologies as it improve customers satisfaction, employees’ engagement and reduce cost in business operation.