ROLE OF PRODUCT PLANNING AND DEVELOPMENT ON BUSINESS SALES TURNOVER
Abstract
This research work examines the role of product planning and development as a tool for improving business sales turnover using Dangote Flour Mills Plc, Lagos State, as organisation under study. Structural questionnaire was used to collect data from 60 staffs and customers through purposive sampling method. Both descriptive and in effectual statistics were employed to analyse the data. The result shows that product planning and development is a tool for improving customers satisfaction and thus sales turnover, and if a predictor to the output and performance of an organization. The study recommended that the use of effective environment analysis and planning should be adapted to improving business sales turnover.
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