CHALLENGES AND PROSPECTS OF SELECTED PRIVATE AND PUBLIC MEDIA ORGANIZATIONS IN KWARA STATE
Abstract
This study examined the challenges and prospects of selected private and public media organizations in Kwara State. The study adopted a survey research design, targeting management staff of selected media organizations. A total of 100 questionnaires were administered and analyzed using frequency tables and percentages. Findings revealed that inadequate funding, obsolete equipment, poor staff welfare, and ownership interference constitute major challenges facing media organizations. The study also identified digital media expansion, technological advancement, and content diversification as key prospects for growth and sustainability. The study recommends improved funding, reduced ownership interference, staff training, and increased adoption of digital technologies to enhance media performance in Kwara State.
Keywords: Media organizations, challenges, prospects, private media, public media, Kwara State
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