EVALUATING THE INFLUENCE OF DIGITAL CAMPAIGNS AGAINST GENDER BASED VIOLENCE IN NIGERIA. A STUDY OF THE STAND TO END RAPE INITIATIVE IN KWARA STATE
Abstract
ABSTRACT
This study evaluated the influence of digital campaigns against gender-based violence (GBV) in Nigeria, with specific focus on the Stand to End Rape (STER) initiative in Kwara State. The research examined the extent to which STER’s digital campaigns created awareness, shaped public attitudes toward GBV survivors, promoted proactive behaviors, identified challenges limiting effectiveness, and proposed strategies for improvement. Anchored on a descriptive survey research design, the study targeted digitally active residents of Kwara State. A sample size of 364 respondents was selected using purposive and convenience sampling techniques. Data were collected through a structured questionnaire and analyzed using descriptive statistics based on a five-point Likert scale.Findings revealed that STER’s digital campaigns significantly increased awareness of GBV, improved public understanding of its various forms, and stimulated community discussions. The campaigns positively influenced attitudes by fostering empathy toward survivors and reducing negative stereotypes. Additionally, respondents reported increased willingness to report GBV cases, intervene when necessary, and share campaign messages, indicating positive behavioral influence. However, challenges such as poor internet access, low digital literacy, inconsistent campaign frequency, and competition with other online content limited overall effectiveness. The study recommends adopting culturally relevant communication strategies, increased campaign frequency, use of local languages, collaboration with community influencers, and integration of digital advocacy with on-the-ground outreach. Overall, the study concludes that digital campaigns are effective tools for combating GBV but require strategic enhancements to maximize impact in Kwara State.
Keywords: Digital Campaigns; Gender-Based Violence; Stand to End Rape (STER); Awareness Creation; Attitude Change; Proactive Behavior; Kwara State
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