IMPACT OF AGBE D’OLA, A FRESH FM INITIATIVE ON AGRICULTURAL DEVELOPMENT AND PROMOTION OF FOOD SECURITY AMONG RESIDENT FARMERS IN IBADAN WEST LOCAL GOVERNMENT AREA, OYO STATE

Abstract The study examined Àgbé D’ola, a Fresh FM initiative on agricultural development and promotion of food security among residents of Ibadan West Local Government. Four objectives were used to determine the extent to which residents are exposed to the programme, assess their perception of its effectiveness, and evaluate its influence on agricultural awareness, attitude, and participation. The survey method was adopted because of its appropriateness while the questionnaire served as the instrument of data collection. The study population comprised residents farmers in Ibadan West Local Government, from which a sample size of 333 respondents was drawn. Data were analyzed using descriptive statistics represented in frequency tables and percentages. Findings showed that the Àgbé D’ola programme, a Fresh FM initiative, has significantly increased public awareness on agricultural practices and contributed to the promotion of food security within Ibadan West Local Government area in Oyo State. It was also found that the programme influences positive engagements towards agricultural development; encourages youth involvement, and serves as a credible source of agricultural information. .