FOOTBALL VIEWING ON TELEVISION AND THE LIFESTYLE OF YOUTH IN THE CALABAR METROPOLIS
Abstract
This research examines football viewing on television and the lifestyle of youth in the
Calabar metropolis. The main objective of the study was to assess the level of interest and
passion among youth in the Calabar metropolis towards football viewing as compared to
other activities. Uses and gratification theory was used as a theoretical framework for this
study. This study adopted the survey method research with a questionnaire as an instrument
of data collection. Systematic random sampling technique was employed to select the
sample of 400 respondents for the study. 400 copies questionnaire were distributed and
retrieved with the help of Google Forms. The data were analyzed and interpreted using
simple percentages and statistical descriptions. Findings from the study revealed that youth
in the Calabar metropolis consider football viewing as a stress relief and relaxational activity.
The study also indicated that Youth in the Calabar metropolis engage in regular viewing of
football, prioritizing watching football, and feel more passionate about watching football
than participating in any other activity. As such it was discovered that Youth in Calabar
metropolis has a high level of interest and passion towards football viewing. Further findings
revealed that the outcome of football matches impacts the mood and emotions is the youth
in the Calabar metropolis, which can be either negative or positive. The study recommended
that Workshops and seminars on time management and prioritizing responsibilities can help
ensure that football viewing does not interfere with academic and work commitments. It also
recommended that Programs that ensure equal opportunities for youth from diverse
backgrounds to participate in and enjoy football should be provided, fostering a sense of
belonging and mutual respect.
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